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Thought Leadership
The Content Machine
This approach is specifically designed to maximize the output of content while minimizing the input of effort.
Referral
We work to target guests who are a mix of industry influencers, existing clients and key prospects. This keeps thought leaders top-of-mind by creating engaging and unique content for social platforms.
Paid
We manage these campaigns geared for strong returns from your budget by leveraging social media and banner ads that will not only drive leads, but will integrate directly into your Hubspot account to ensure updated tracking, targeting, and lead capture.
Earned (SEO)
We leverage organic SEO opportunities through the video interviews and content created from it, to build a new, optimized landing page each week for your site. This unique content will help set companies apart and rank in Google’s search results.
Our Expertise
We handle the hassle of putting on a great production, taking care of everything before, during and after the show.
Streamlined Weekly Output:
Build out a landing page on company site, based on the content from recorded video
Write and send an email newsletter discussing the past event and upcoming events
Reach out to industry influencers
Create, post and share on company LinkedIn highlighting next week’s event
Create, post and share a LinkedIn post, on company page, highlighting learnings from the live event
Cut and edit video to post to YouTube from the live interview