The motions we have relied on and known the most about – but the pipeline is no longer there – so what happened? What can you do about it? Are these tried and true inbound / outbound playbooks dead?

– Did we overbuild our databases (with leads/contacts that would never/should never buy from us)
– The volume approach of the past (is no longer working)
– How to reinvent/reimagine Inbound/Outbound (all the new tools and ways)
– Better Together (GTM Motions in concert → Allbound)
– How to navigate GTM Motions with Smaller teams, smaller budgets